The Autumn Winter 2026 campaign showcases JACK&JONES’ latest denim collection across barrel fits, bootcuts, denim sets and outerwear, styled for parties and travel.
JACK&JONES has unveiled its Autumn Winter 2026 denim campaign featuring actor Vedang Raina, bringing its latest collection of denim-led styles into focus across party and travel settings. The campaign showcases the brand’s range through a mix of silhouettes and layers, including barrel-fit jeans, bootcuts, denim sets and outerwear. Raina features throughout the campaign, wearing looks designed to move between evening occasions and more casual travel settings. Alongside its denim offering, the wider JACK&JONES collection featured in the campaign includes casual T-shirts, jackets, Premium Denim and Sheridan shirts, adding further layers to the seasonal wardrobe.
Sumit Dhingra, CEO & country director, BESTSELLER India, said: “At JACK&JONES, denim isn’t about choosing between style or substance; our mindset is built on the ‘&’ – craft & quality, fashion & everyday durability. That dedication is the backbone of our brand, engineered to give men the freedom to go their own way in any setting. Vedang brings an authentic, vibrant energy that reflects our brotherhood today – driven, self-assured, and grounded in togetherness.”
Raina said: “Denim has always been the anchor of my wardrobe. It’s what I reach for whether I’m traveling, on set, or catching up with friends. Teaming up with JACK&JONES felt instinctive because their dedication to the craft is evident in every fit and wash. This collection is truly built for the move; it lets you feel completely comfortable in your own skin, stay true to who you are, and take on every day with absolute ease.” With Raina at the centre of the campaign, JACK&JONES is using its Autumn Winter 2026 collection to showcase denim across different occasions, from party dressing to everyday travel looks.
