From upgrading the home entertainment experience to making everyday chores easier, Cellecor Gadgets is putting its consumer electronics range in the spotlight this festive season. The brand has teamed up with actor Kriti Sanon for a new campaign featuring two commercials dedicated to its television and washing machine categories.
Rather than taking a one-size-fits-all approach, the campaign gives each product range its own film. The television commercial focuses on Cellecor’s QLED technology, 4K picture quality, cinematic sound and smart connectivity, highlighting the features that shape its home entertainment offering.
The second commercial moves into the world of household appliances, turning attention to the brand’s washing machine range. Alongside product features, the film brings Cellecor’s distributor network, retail partners and service presence into the conversation, highlighting the wider ecosystem supporting its products.
Both commercials are part of the brand’s larger ‘Gali Gali Cellecor’ campaign and are scheduled to roll out across multiple platforms. Together, they aim to communicate not just what Cellecor offers, but also how the brand is building its presence among consumers across different markets.
For Ravi Agarwal, Founder and Managing Director of Cellecor Gadgets, the association with Sanon reflects the brand’s larger ambitions as it expands its reach. He said: “At Cellecor, our journey has been driven by a clear purpose: to make technology accessible to more Indians through products that deliver meaningful value. Our collaboration with Kriti Sanon reflects the ambition, perseverance and sense of purpose that have shaped both our journeys.
As we continue to strengthen our presence across Tier 2 and Tier 3 markets, we remain focused on evolving consumer needs and aspirations, bringing together affordability, quality and innovation to build a brand that resonates with consumers and earns their trust.”
The production brings together the brand’s product-led messaging and Sanon’s on-screen presence. Yuvraj Mittall, Managing Director, Adworth Media, spoke about the collaboration and the process of translating the brief into two films. He said: “Working with Cellecor and Kriti Sanon on these films was a great experience, with a strong synergy between the brand, the talent and our production team. From translating the brief into a visual narrative to bringing out the product features on screen, the process was collaborative and creatively fulfilling. Kriti brought a natural ease and presence to the films, while Cellecor’s clarity of vision helped us shape the execution.
Our focus throughout was to create films that are engaging, visually strong and rooted in the product, while ensuring that every element of the production came together seamlessly.”
Sanon also shared her thoughts on the association, saying: “It was a pleasure to collaborate with Cellecor. I appreciate the brand’s focus on making technology accessible to more Indian households and bringing products closer to consumers across diverse markets.”
The campaign reflects Cellecor’s attempt to build a stronger connection between product communication and market accessibility. By giving its televisions and washing machines individual attention while bringing its retail and service network into the narrative, the brand is addressing two important parts of the consumer purchase journey: what a product delivers and the support available around it. The association with Kriti Sanon adds visibility to this effort, while the focus on Tier 2 and Tier 3 markets points to a larger ambition of making consumer technology more accessible across India. The real opportunity lies in turning that visibility into consumer trust and stronger consideration across its product categories.
