Featuring Tania Shroff, Nejm and Priya Jain, the campaign showcases festive beauty looks through bold colour, luminous skin and defined eyes, alongside M·A·C’s limited-edition festive collection. M·A·C Cosmetics India has unveiled its latest festive campaign, ‘Party in M·A·C’, bringing together Tania Shroff, Nejm and Priya Jain for a film centred on getting ready, creating a look and stepping out for the celebrations.
The campaign follows the three talents through their individual preparations before bringing them together for their final entrances. Bold colour, luminous skin and defined eyes form the visual language of the campaign, with each look highlighting a different way to approach festive makeup. The film focuses on the transformation from preparation to the finished look, positioning makeup as part of the experience of getting ready for the festive season.
‘Party in M·A·C’ marks the second India-focused campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics, following the brand’s ‘Forever in M·A·C’ campaign. Alongside the campaign, M·A·C has introduced a festive collection featuring limited-edition gold packaging across seven products, as well as five kits presented in exclusive outer boxes. The range covers lip, complexion and eye products.
The products featured in the campaign include M·A·Cximal Matte Lipstick in Timeless Taupe, Locked Kiss Ink in Bonded With Teddy, Extra Dimension Skinfinish in Static Bling and Kajal Excess Longwear Smoky Eye Liner in Pitch. With the new campaign, M·A·C is bringing its festive offering together through a mix of beauty looks, limited-edition packaging and a film built around the ritual of getting ready and making an entrance.
