Through ‘Own a Piece of History’, Coca-Cola India has teamed up with Zepto and Blinkit to put limited-edition golden cans celebrating Spain’s FIFA World Cup 2026 victory in the hands of fans across Delhi/NCR. Spain’s FIFA World Cup 2026 victory is now getting a collectible of its own, with Coca-Cola India turning the football milestone into a limited-edition fan experience. Under its Own a Piece of History initiative, Coca-Cola has launched special golden cans commemorating Spain’s title win. The cans feature the date of the victory alongside the FIFA World Cup Trophy, giving fans a physical memento of the tournament.
The limited-edition cans are being made available across Delhi/NCR through quick-commerce platforms Zepto and Blinkit. Zepto hosted the initial pre-booking for the cans, while consumers can also purchase them through Blinkit in the region. The initiative extends Coca-Cola’s long-standing connection with the FIFA World Cup. The brand has been an official partner of the tournament since 1978, and its 2026 engagement in India also included the FIFA World Cup Trophy Tour, which brought the original trophy to Delhi and Guwahati after almost 12 years.
Coca-Cola is using the latest activation to move beyond traditional tournament advertising and give fans something tangible linked to the winning moment. The limited-edition format also brings the brand’s football association into the quick-commerce space, allowing fans to access the commemorative cans through platforms built around speed and convenience. The activation follows Coca-Cola’s earlier Matchday Hangout, a FIFA World Cup watchalong featuring football fans and social media influencers. With Own a Piece of History, Coca-Cola builds on the excitement around Spain’s World Cup triumph by turning a major football moment into something fans can physically own, while its partnership with Zepto and Blinkit adds an immediate, on-demand layer to the celebration.
