The Autumn Winter 2026 campaign brings Abhay Deol into ColorPlus’ latest menswear story, built around taking a step back from the constant chase for what comes next. What if the next milestone did not always need to be the priority? ColorPlus explores that question with its Autumn Winter 2026 campaign, Live the Pause, featuring actor Abhay Deol. The campaign shifts the focus from constant progression to the moments in between. Rather than measuring life through the next achievement, it encourages men to slow down, enjoy the present and spend time on their own terms.
Deol becomes the face of this perspective, representing a personality comfortable with setting his own pace and making choices on his own terms. His presence gives the campaign a natural extension of the brand’s latest approach to casual menswear. The idea also feeds into the styling of the AW26 collection, where classic wardrobe staples receive a contemporary treatment. Corduroy takes centre stage across several pieces, bringing a familiar menswear fabric into a more current setting.
Satyaki Ghosh, wholetime director & CEO, Raymond Lifestyle, said: “Live the Pause’ captures that character in a way that feels very natural to the brand: the confidence to slow down, enjoy the moment and live life on your own terms. By infusing classic wardrobe staples with a bold, vibrant color palette, we are elevating everyday essentials that bring energy, confidence, and effortless style into daily life.”
For Deol, the campaign also reflects a shift in how the brand is approaching contemporary menswear. “I’ve always valued associations that feel authentic and have a point of view beyond the product itself. ColorPlus, with its long-standing connection to menswear, is now embracing a more contemporary expression of how a man chooses to live, dress and spend his time. I’m genuinely happy to be part of this new chapter with Raymond. ‘Live the Pause’ is a thought that feels especially relevant today, and I look forward to bringing this spirit to life through the AW’26 campaign.” With Live the Pause, ColorPlus connects its AW26 collection with a broader lifestyle thought, using Abhay Deol and a mix of classic and contemporary menswear to make slowing down part of the brand’s latest expression.
