Sprite has entered the game-show space with ‘Sprite Truth & Spice’, an eight-episode digital entertainment series built around spicy food challenges, candid conversations and celebrity pairings. The format brings together personalities from comedy, music, sport, acting and the creator space, putting them through a series of spicy challenges while conversations unfold around the table.
The line-up includes comedian Aaditya Kulshreshth and travel creator Larissa D’sa, digital creator Shreya Kalra and Rishabh Jaiswal, and cricketer Arshdeep Singh and Samreen Kaur. Other pairings feature Garv Taneja and Nandini Nayal (Gini), Shantanu Maheshwari and Shruti Sinha, Varun Sood and Vihaan Samat, Swati Sachdeva and Gurleen Pannu, and Nayani Pavani and Mehaboob Dil Se. The series also brings Tinder into two episodes through an association built around themes of connection and conversation.
According to Sumeli Chatterjee, category head – Sparkling Flavours, Coca-Cola India and Southwest Asia, the format builds on Sprite’s long-standing association with spicy food while turning it into a social entertainment property. “Sprite’s crisp lemon-lime taste has always been a natural match for spicy food. Today, spicy is more than just a flavour; it’s a social experience, a challenge to take on, and a reason to come together. That’s ‘Sprite Truth & Spice’, a format built on truth-or-dare, our own love for card-games and a serious amount of spicy food. Viewers can expect unfiltered truths, confessions nobody saw coming, chaotic chemistry, and it all starts with a can of Sprite or Sprite Zero, bringing a refreshing twist to every spicy moment. It’s a fun, spontaneous hangout ritual that lets friends, families and even strangers to play along.”
The season trailer is now live, with episodes releasing weekly from September 17 to November 5, 2026 on Sprite’s YouTube channel. The series will be supported through creator collaborations and social-first content, extending the format beyond the episodes and into Sprite’s wider digital ecosystem.
