Reva, the certified natural diamond jewellery brand from PNGS Reva Diamond Jewellery Limited, has appointed actor Sharvari as its first-ever brand ambassador as it prepares to expand into new markets across India. The association will feature across print, digital, outdoor and in-store campaigns, beginning with the festive and wedding season, as the brand looks to strengthen its reach among younger consumers.
Known for her roles in Munjya, Maharaj and Vedaa, Sharvari joins Reva as the brand builds its positioning around contemporary designs, individuality and tradition. The partnership comes after the company’s stock market listing in March 2026 and alongside plans to expand its retail network and digital presence. Backed by the 194-year legacy of P. N. Gadgil & Sons, Reva offers certified natural diamond jewellery ranging from everyday designs to bridal collections, with an emphasis on authenticity, certification and transparency.
Reva currently operates through exclusive brand outlets and shop-in-shop counters within the P. N. Gadgil & Sons network, with a presence in Maharashtra and an expanding footprint in Gujarat and Karnataka. Recent additions include an exclusive store at Amanora Mall in Pune in July 2026 and another in Nashik in September 2026. Following its March 2026 listing, the company is targeting around 15 new company-owned exclusive stores within 24 months, focusing primarily on Tier 1 cities, with selective expansion into Tier 2 cities and metropolitan markets across Maharashtra and key markets in North India.
The brand also launched its e-commerce platform, revadiamonds.com, in September 2026 to reach customers nationwide. The appointment is expected to support its expansion into new markets and strengthen engagement with younger diamond buyers.
Amit Modak, CEO of PNGS Reva Diamond Jewellery Limited, said, “Reva is entering a defining phase. Since our listing, we have been expanding with clarity, opening exclusive stores, launching our online platform and preparing to take the brand into new cities, including key markets in North India. As we grow beyond our home ground, we need a face that resonates nationally while staying true to who we are. Sharvari does exactly that. Her appeal cuts across regions and age groups, and she will help us introduce Reva and the value of a certified natural diamond to many more customers across India.”
Aditya Modak, Director, Reva by PNGS, said, “Our very first brand ambassador had to be someone who truly reflects the Reva woman, and Sharvari was a natural choice in every sense. She is rooted, she is real, and she has earned her place through her own effort, much like a natural diamond is shaped over time. Today’s woman buys diamonds not only for weddings but for herself, for her milestones and for her every day. Sharvari embodies that confidence, and together we want to make natural diamonds a part of more women’s stories.”
Sharvari said, “Being the first face of Reva makes this association especially exciting for me. As a Maharashtrian, P. N. Gadgil & Sons is a name I’ve known and associated with trust and tradition for as long as I can remember. What drew me to Reva is how it brings natural diamonds into the everyday, with designs that feel modern while still holding on to the timelessness of the stone. I’m happy to be part of a brand that makes diamonds feel relevant to different moments in a woman’s life, from ordinary days to the most special occasions.”
The appointment brings together Reva’s celebrity-led marketing plans, digital sales expansion and store rollout as the brand seeks to build its national presence while drawing on the established legacy of the P. N. Gadgil & Sons Group.
