Home / Marketing news / Muthoot Fincorp secures BCCI Title Sponsorship rights through 2028

Muthoot Fincorp secures BCCI Title Sponsorship rights through 2028

< 1
Reading Time: < 1 minute

The two-year agreement covers around 35 home internationals across Tests, ODIs and T20Is, beginning with India’s upcoming ODI series against the West Indies. Muthoot Fincorp has secured the title sponsorship rights for India’s international and domestic cricket matches played at home, with the agreement running until March 31, 2028.

The partnership will begin with India’s three-match ODI series against the West Indies, which marks the start of the upcoming home season. The Kochi-based Muthoot group will hold the title sponsorship rights across India’s home fixtures through the end of the current BCCI commercial cycle. The home calendar is also set to feature tours by Sri Lanka and Zimbabwe, among other international commitments. Muthoot Fincorp joins an existing bilateral cricket sponsorship line-up that includes Campa, SBI Life and ChatGPT.

The agreement gives the financial services company a sustained presence across India’s home cricket calendar rather than being tied to a single series, with the sponsorship extending across Tests, ODIs and T20Is until March 2028. The BCCI’s current commercial cycle covers India’s home bilateral commitments through March 31, 2028.

Facebook
Twitter
LinkedIn
Pinterest
Pocket
WhatsApp

Never miss any important news. Subscribe to our newsletter.

Leave a Comment

Your email address will not be published. Required fields are marked *

Never miss any important news. Subscribe to our newsletter.

Recent News

Editor's Pick

Scroll to Top