Gresbond, the tile-fixing solutions brand from Kajaria Ceramics, has appointed Ranveer Singh as its brand ambassador, bringing the actor into a new campaign titled ‘Tile Expert Ka Tile Adhesive’.
The association builds on Singh’s existing relationship with Kajaria, extending his role to Gresbond’s range of products used in tile installation and surface care. While Kajaria focuses on tiles, Gresbond’s communication will highlight the expertise and materials required to install them correctly.
The new campaign will feature Singh in a series of films showcasing Gresbond products. The campaign is scheduled for a national rollout from October 16, 2026, across digital platforms, social media, out-of-home advertising and on-ground activations.
Gresbond’s portfolio includes tile adhesives for ceramic, vitrified, natural stone and large-format applications, alongside epoxy and cementitious grouts, surface cleaners and professional tiling tools.
Commenting on the association, Singh highlighted Kajaria’s focus on innovation and design, adding that Gresbond extends this approach to tile-fixing solutions, which provide the foundation for durable tile installations.
Kartik Kajaria, who leads the Gresbond business, said the partnership supports the company’s efforts to expand the brand’s reach. He also pointed to ongoing work across product development, manufacturing capabilities and distribution.
The campaign seeks to draw attention to tile fixing, a part of the installation process that can receive less attention than the tiles themselves. Through its communication, Gresbond aims to highlight the role of adhesives, grouts and surface-care products in achieving effective installation and maintaining the overall tiling experience.
