CoinSwitch is using humour and familiar situations to introduce new users to Market Protect, a feature designed to offer eligible users a limited benefit against realised losses on eligible Bitcoin spot trades. The campaign features actors Ronit Roy and Darsheel Safary, who take on contrasting personalities across the films. Instead of relying on technical crypto terminology, the campaign uses everyday situations to explain how Market Protect works for people taking their first steps into Bitcoin and digital assets.
Lohith Ramachandra, Head – Brand Marketing, CoinSwitch, said: “For someone exploring Bitcoin for the first time, there is a lot to understand, from how a trade works to how prices can move. Market Protect gives eligible users a limited benefit on eligible BTC spot trades, and the campaign is about explaining that proposition in a simple, relatable way. Ronit and Darsheel helped us bring that idea to life without overcomplicating it.”
Market Protect is available on the CoinSwitch app for BTC spot instant orders. Eligible users can receive a benefit against realised losses on eligible Bitcoin trades, subject to applicable terms and a lifetime limit of Rs 500. The initiative will run until March 31, 2027, with the campaign films rolling out across CoinSwitch’s digital and social media channels. CoinSwitch has also clarified that Market Protect does not eliminate the possibility of losses or the volatility associated with crypto assets.
