
Bigg Boss 20 gets ready for a new season with Salman Khan and ‘Extra Jeevandaan’
Reading Time: < 1 minuteThe countdown to Bigg Boss 20 is underway, and JioHotstar has released a new promo featuring Salman Khan as the reality

Reading Time: < 1 minuteThe countdown to Bigg Boss 20 is underway, and JioHotstar has released a new promo featuring Salman Khan as the reality

Reading Time: < 1 minuteWhen Korean skincare creator Min Day Lee showcased her Vaseline collection and called the brand “Baseline”, the internet quickly picked up

Reading Time: 3 minutesFor much of the past year, JioStar has been viewed through the lens of one of the biggest transformations in Indian

Reading Time: 2 minutesReinforcing its commitment to building honest, clean-label food brands for Indian households, SunBridge Consumers today announced a campaign collaboration with actor

Reading Time: < 1 minuteUnderneat, founded by creator Kusha Kapila and fashion veteran Vimarsh Razdan, has launched CoolRest, its first collection beyond shapewear. The comfortwear
Reading Time: 2 minutesThe Moroccan actress and entrepreneur has launched Moromaa, a beauty brand inspired by traditional Moroccan ingredients and self-care rituals. Moroccan actress

Reading Time: < 1 minuteSharkNinja is tapping into Bollywood family chemistry for its first local brand initiative in India, bringing Ananya Panday and Chunky Panday
Reading Time: 2 minutesThe fintech platform’s “Not Your Daddy’s Investment Platform” campaign topped Twitter trends, sparked Gen Z conversations and flooded meme pages, turning
Reading Time: < 1 minuteView this post on Instagram A post shared by Vir Bhaan Saini (@virsaini) Mumbai-based men’s lifestyle brand XYXX is generating conversations
Reading Time: 2 minutesIndia’s leading intimate wear brand Zivame is putting women’s everyday comfort at the centre of its latest brand initiative, ‘Makes Room
At Marketing Masalaa, we go beyond trends—we decode what makes social media tick. From campaign breakdowns to industry insights, we empower marketers and brands with the knowledge to craft impactful strategies.
Never miss any important news. Subscribe to our newsletter.