
Sydney Sweeney’s Novig Sports ad sparks backlash from athletes over sexualised portrayal
Reading Time: 4 minutesA sports campaign featuring Sydney Sweeney was designed to grab attention and it certainly did but what began as an unconventional

Reading Time: 4 minutesA sports campaign featuring Sydney Sweeney was designed to grab attention and it certainly did but what began as an unconventional

Reading Time: 2 minutesLaunched with a purpose to revolutionize India’s spice industry, ZOFF Foods strengthens its commitment to consumers and the ecosystem at large

Reading Time: 2 minutesLibas unveils ‘Utsav – A Celebration of Festivals’, its latest festive campaign that explores the journey of Indian festivals- from preparing

Reading Time: < 1 minuteThe Creative Director’s latest collection introduces new optical styles alongside sunglasses, blending archival-inspired silhouettes with modern proportions and a futuristic wraparound

Reading Time: < 1 minuteParag Milk Foods is expanding Avvatar beyond powders, beverages and bars with non-fried protein chips offering 10g protein per 30g pack

Reading Time: 2 minutesBharatPe, one of India’s leading fintech companies, today unveiled BharatPe Flex, its consumer credit proposition built around Credit Line on UPI,

Reading Time: < 1 minuteThe new content-led podcast features Ravi Kishan and RENÉE Cosmetics co-founder Priyank Shah, using a light-hearted conversation around movement, glow and

Reading Time: 3 minutesHyderabad, India: S.S. Rajamouli is one of the biggest and most visionary filmmakers in Indian cinema, having played a key role

Reading Time: 2 minutesAP Dhillon, the most-streamed artist to emerge from the South Asian music world and one of the defining global voices of

Reading Time: 2 minutesThe two-film campaign uses a family conversation around dental crowns to encourage patients to take a more informed approach to treatment
At Marketing Masalaa, we go beyond trends—we decode what makes social media tick. From campaign breakdowns to industry insights, we empower marketers and brands with the knowledge to craft impactful strategies.
Never miss any important news. Subscribe to our newsletter.