Cleartrip, a Flipkart company, has launched an AI-generated advertising film for its Big Billion Days (BBD) 2026 campaign, using a group of birds to offer a playful perspective on the growing number of Indians heading out on holidays.
Titled A Bird’s-Eye View of India’s Travel Obsession, the film is set in a conference room where birds discuss how Big Billion Days travel deals are prompting humans to take trips. A peacock expresses frustration over the volume of offers, while a crow highlights how frequently people are flying away for holidays.
The film uses humour and an unexpected point of view to connect festive travel offers with consumer behaviour. By presenting the situation through the birds’ perspective, Cleartrip builds a light-hearted narrative around the surge in holiday plans during the festive season.
Pallavi Saxena, Chief Marketing and Revenue Officer at Cleartrip, said, “This Big Billion Days, we’re not selling travel, we’re validating it. A peacock frustrated by ‘mor deals,’ employees disappearing from offices, everyday people in vacation gear on the metro aren’t random creative choices; they’re reflections of real consumer behaviour. In our AI-based film, we give the birds a point of view as they watch all the humans fly off for their holidays. AI helps us bring this unexpected, playful world to life in a visually distinctive way, while building on the spirit of Pura India Hoga Phurr.”
The campaign extends across outdoor, print and digital media, carrying the central idea of increased travel during the festive period across multiple formats. Through its AI-led creative execution, Cleartrip combines humour with a familiar consumer insight to bring its Big Billion Days travel proposition to life.
