SKINN, the fine fragrance brand from House of Titan, has appointed Ayushmann Khurrana and Sobhita Dhulipala as its new brand ambassadors, marking a new campaign for the fragrance brand. Titled ‘Make Every Moment Special’, the campaign challenges the idea that perfume is meant only for dates, celebrations or other special occasions. Instead, SKINN is encouraging consumers to make fragrance part of their everyday routines. The campaign film follows Khurrana and Dhulipala through separate everyday moments as they get ready, with fragrance becoming part of their preparation. Their individual stories eventually converge beneath a star-filled night sky, reinforcing the campaign’s central idea of finding something special in an otherwise ordinary moment.
Manish Gupta, CEO – Fragrance and Fashion Accessories, Titan Company Limited, said, “The fragrance category has evolved considerably, with consumers increasingly recognising its ability to shape how they feel and express themselves. At SKINN, we believe fragrance can be a simple yet powerful ritual, one that can shift your mood. Ayushmann and Sobhita embody this belief in their own distinct ways, and we are very happy to have them on board with us.”
The campaign was created by Enormous. Sindhu Sharma, north creative director, Enormous, said, “We have somehow made a habit of saving the good stuff for later. The perfume for the date. The dress for the party. The bag for the night out. As if the everyday doesn’t deserve a little extra. With this film, we wanted to playfully challenge that instinct and remind people that you don’t need to wait for a big occasion to feel your best. Sometimes, making a moment special is simply about choosing to show up a little more fabulously.”
With Khurrana and Dhulipala as the faces of the campaign, SKINN is continuing to build its positioning around making fine fragrance more relevant to everyday consumption. The campaign encourages consumers to treat fragrance as a daily ritual rather than something reserved for particular occasions.
