Featuring Kartik Karkera, Lovlina Borgohain, Sumit Antil and Simran Sharma, the campaign brings together messages of encouragement from across India ahead of the Asian Games and Asian Para-Games 2026. For athletes preparing to compete on one of Asia’s biggest sporting stages, support can come from much further than the sidelines. adidas India captures that collective encouragement in its latest campaign, You Got This, featuring athletes Kartik Karkera, Lovlina Borgohain, Sumit Antil and Simran Sharma.
The campaign explores the idea that Indian athletes carry the belief of millions with them as they compete. Instead of presenting encouragement as a single voice, the film brings together messages from different parts of the country, with people cheering on the athletes in local languages including Haryanvi, Hindi, Assamese and Marathi. Each athlete’s journey is presented alongside these voices, creating a link between the individual pressure of competition and the wider community supporting them. The campaign’s central message, ‘You Got This’, becomes a reminder for the athletes to trust their preparation and embrace the moment. The campaign comes as India heads into the Asian Games in Japan, beginning September 19, following a strong showing at the 2026 Commonwealth Games in Glasgow. India finished fourth at the Games with 39 medals, including 13 gold, 17 silver and nine bronze, with performances across boxing, athletics, weightlifting and para-athletics. Alongside Karkera, Borgohain, Antil and Sharma, adidas athletes Niharika Vashisht, Preeti Pal, Damneet Singh, Sarvesh Kushare, Tejaswin Shankar and Nishad Kumar will also represent India across various disciplines.
Bhawna Sikka, senior director – brand, adidas India, said, “Every athlete’s journey is shaped by the people who believe in them, especially in the moments when the pressure is at its highest. As our athletes head to the Asian Games and Asian Para-Games, we wanted to celebrate the many voices that stand behind them and remind them of what they are capable of. With ‘You Got This’, we hope to bring that collective belief to the forefront and encourage every athlete to step into this moment with confidence.” With You Got This, adidas puts the focus not only on athletic performance but also on the encouragement surrounding every athlete, positioning belief and the joy of sport as part of the journey to competition.
