The fourth edition of Nykaa’s beauty festival will take place from October 23 to 25 at NSIC Grounds, Okhla, bringing together beauty brands, experts, creators, live entertainment and interactive experiences.
Nykaaland is returning to Delhi-NCR for its fourth edition, with the beauty festival scheduled to take place from October 23 to 25, 2026, at NSIC Grounds, Okhla.
Co-produced by Nykaa and BookMyShow Live, the festival will take visitors into an old-world-inspired beauty town featuring palace-style facades, illuminated lamps, carousels and a range of interactive beauty experiences.
The upcoming edition builds on Nykaaland’s previous three editions, bringing together global and Indian beauty brands, celebrity beauty experts, creators and beauty enthusiasts under one platform.
Beyond product discovery, the festival will feature beauty masterclasses, expert-led sessions, immersive brand spaces, live music and entertainment, giving attendees multiple ways to engage with the beauty category.
Anchit Nayar, executive director and chief executive officer, Nykaa Beauty, said, “Nykaaland has become a celebration of the vibrancy and diversity of the growing beauty community in India. It is a chance for beauty enthusiasts to come together with the best brands, artists, experts, and content creators for a weekend of experience, education, and entertainment. As the festival enters its fourth year the participation, energy and excitement is reaching new highs, we look forward to seeing you in Delhi for our biggest Nykaaland yet.”
Naman Pugalia, chief business officer – Live Events, BookMyShow, said, “With Nykaaland, we set out to create an experience that goes beyond beauty, bringing together artistry, music, culture, community and discovery to create moments that audiences can truly immerse themselves in. The overwhelming response to our debut in Delhi-NCR last year reaffirmed the incredible appetite for such immersive, world-class cultural experiences in the region, and marked an important milestone in Nykaaland’s journey. As we return for our fourth edition this year, we are building on that momentum to make Nykaaland even bigger, more immersive and more relevant than ever before.
“Our vision has always been to build an IP that brings the best of global and Indian beauty together with entertainment, culture, and live experiences, and this edition is another step towards establishing Nykaaland as a distinctive platform at that intersection of beauty and live entertainment,” Pugalia said.
With its fourth edition, Nykaaland continues to position itself as a beauty-led experiential property, bringing together retail discovery, education, creator culture and live entertainment in one festival format.
