Snap Inc. has expanded its Agency Partner Programme, introducing a tiered badging system and enhanced support to empower agencies using Snapchat’s advertising platform. The revamped initiative is now live in the United States and the United Kingdom, with plans to launch soon in Saudi Arabia and the United Arab Emirates.
Introducing Tiered Badges for Agencies
At the core of the updated programme is a new badging framework tailored to recognise varying levels of agency engagement and performance. Agencies can now earn:
Strategic Agency Partner – Reserved for top-tier, high-performing agencies
Agency Partner – Designed for fast-growing agencies with strong potential
Both tiers unlock access to exclusive tools and support aimed at boosting campaign performance and client success on Snapchat.
Dedicated Hub and Enhanced Resources
Snap has also introduced an Agency Partner Hub, a centralised platform offering:
Training and certification programmes
Case studies and performance insights
Best practices and campaign optimisation guides
Participating agencies will also be featured in Snapchat’s Partner Directory, increasing visibility to brands looking for qualified advertising partners.
Exclusive Support and Early Access
Agencies that qualify will benefit from dedicated support, including:
Strategic consultation from Snap’s experts
Signal and performance optimisation assistance
Quarterly updates on platform innovations
Early access to new ad products and exclusive client incentives
Industry Reactions
The programme has already garnered praise from agency leaders.
Darren D’Altorio, VP of Social at WPromote, said:
“If you’re at an agency and looking to elevate your relationship with Snap, the Agency Partner Programme is incredible. Snap consistently acts as a true partner, helping us better understand the platform and align media planning with client business goals. It’s been a transformational relationship.”
Mina Salami, Head of Partnerships at Rise, a Quad agency, added:
“Working with Snapchat has provided direct access to critical insights, beta features, and personalised support—empowering us to deliver more impactful and innovative strategies for our clients.”
What’s Next
With its new framework, Snap aims to deepen collaboration with agencies and help them navigate the evolving digital landscape with smarter tools, insights, and shared success. As the rollout extends globally, the programme is set to become a vital touchpoint for agency growth on Snapchat.
