Cetaphil Baby is using a familiar parenting conversation to spotlight a more specific question around baby care in its latest digital video campaign featuring brand ambassadors Rohit Sharma and Ritika Sajdeh.
The film begins with the couple debating who their baby resembles more, playing on the familiar question of ‘baby kis par gaya?’. The conversation then takes an unexpected turn when their friend shifts the focus from inherited features to a question that matters for everyday care: ‘baby ki skin ko kya chahiye?’
This change in conversation forms the central idea of the campaign, encouraging parents to think beyond appearance and consider the specific needs of delicate and sensitive baby skin.
The film features Cetaphil Baby’s portfolio across different stages of baby care, including bathing and cleansing, moisturising, massage and diaper care. By placing the products within an everyday parenting exchange, the campaign keeps the message rooted in a familiar family moment.
The digital video is part of Cetaphil Baby’s ‘Parenting Ki Nayi Parampara’ platform, which focuses on everyday parenting moments and conversations around baby care.
Bansri Rajadnye, Marketing Manager, Consumer Business – Galderma India, said: “The DVC is part of Cetaphil Baby’s ‘Parenting Ki Nayi Parampara’ platform, which focuses on everyday parenting moments and conversations around baby care.
Parenting is filled with conversations, opinions and moments that parents experience every day. With this film, we wanted to take a conversation that almost every parent can relate to and give it a meaningful second layer. The familiar question of who the baby resembles becomes a natural way to move the conversation towards what baby skin actually needs. Through Rohit and Ritika’s natural chemistry, the DVC keeps the moment warm and relatable while reinforcing the importance of care designed specifically for delicate and sensitive baby skin.”
With the campaign, Cetaphil Baby turns a light-hearted discussion about a baby’s resemblance into a broader conversation around specialised skincare, using Rohit Sharma and Ritika Sajdeh’s chemistry to make the shift feel natural.
