Acer has brought actor Akshay Kumar on board for its fashion luggage business, expanding their existing association beyond product usage to include his perspective on future luggage collections. The partnership will cover Acer Fashion’s existing luggage portfolio as well as upcoming product lines, with Kumar expected to contribute insights based on his extensive travel experience and understanding of what consumers look for in travel products.
The actor has been using Acer Fashion luggage across his frequent work and personal travel. The brand says his experience with the range, particularly around design, functionality and durability, has helped shape the new partnership. Beyond representing the luggage portfolio, Kumar will contribute to the development of future collections, bringing his travel experiences and consumer perspective into the category as Acer Fashion expands its offering.
Harish Kohli, President & Managing Director, Acer India Group, said, “Our association with Akshay has always been built around a strong alignment of values — performance, reliability, adaptability and the ability to continually evolve. With Acer Fashion luggage, we saw an opportunity to take that relationship much deeper. Akshay is someone who travels extensively and understands first-hand what a good travel product needs to deliver. His experience with the range and his belief in the product made this a natural progression for both of us. We see him not simply as the face of Acer Fashion luggage, but as a partner in how we build and shape this business going forward, including the evolution of future product lines.”
Akshay Kumar said, “Travel is such a large part of my life that luggage is something I use constantly rather than occasionally. When I started using Acer Fashion luggage, what stood out for me was how naturally it combined practicality, durability and design. It worked well for the way I travel, and that made this association feel very organic. What excites me even more is that this is not just about representing a product; it is an opportunity to be part of the journey as Acer Fashion grows the category and thinks about what travellers will need next. I’m looking forward to contributing my own experiences and ideas as we take this forward together.”
The collaboration positions Kumar as more than a campaign face for Acer Fashion luggage, with the partnership extending into how the brand develops its future portfolio.
