Kay Beauty is entering a new category, taking its ‘Makeup That Kares’ philosophy beyond makeup with the launch of its first-ever skincare range.
Co-founded by Katrina Kaif and Nykaa, the beauty brand has introduced two everyday skincare essentials — Hydra Glaze Essence and Hydra Base Water Crème — built around hydration, skin-barrier care and a lightweight feel.
The move extends an idea that has been central to Kay Beauty since its launch in 2019: creating high-performance beauty products that also care for the skin. With its entry into skincare, the brand is now applying that same thinking to the steps that come before makeup
For Katrina, the category expansion is also rooted in personal experience. Years of working on film sets, frequent travel and having sensitive skin shaped her understanding of the need for products that support hydration and the skin barrier while keeping skin calm and comfortable.
“My relationship with skincare has evolved through so many different phases of my life. Having sensitive skin, combined with years of working in front of the camera, long days on film sets and constant travel, has made me very aware of what my skin needs,” said Katrina Kaif, Co-Founder, Kay Beauty.
The Hydra Glaze Essence is designed to deeply hydrate, deliver an instant glow and help refine skin texture, while the Hydra Base Water Crème focuses on lightweight hydration and supporting the skin barrier.
With skincare becoming an increasingly natural extension of makeup routines, Kay Beauty’s latest launch positions the brand to move from ‘makeup that kares’ to skin that’s cared for before the makeup even begins.
