Liqvd Asia, a digital-first advertising agency, has announced the appointment of Mahima Kukreja as its new Creative Technologist. In this role, Kukreja will serve as a strategic partner across key businesses, using her unique blend of digital, mainline, and technology expertise to deliver innovative and cutting-edge creative solutions.
This appointment comes as Liqvd Asia strengthens its team following the acquisition of performance marketing agency AdLift, a move aimed at providing comprehensive digital services. As the agency evolves, it is focusing on blending creativity with technological innovation to build a future-ready workforce.
Reporting directly to Sunil Gangras, Head of Creative Services, Kukreja will play a crucial role in expanding the agency’s creative-tech capabilities. Her focus will be on driving technology-enabled creative innovation and delivering strategically driven solutions that enhance brand engagement.
With over 13 years of experience working at reputed agencies such as Ogilvy, DDB, and Monks, Mahima has collaborated with top brands including Tata, Amazon, Mondelez, KFC, and HBO. She has created impactful campaigns across diverse platforms, ranging from compelling digital films to hyper-personalized, AI-driven brand experiences.
Sunil Gangras, Head of Creative Services at Liqvd Asia and AdLift, commented, “Creativity today needs to be adaptive, immersive, and scalable — and technology accelerates this process. Mahima is one of those rare creatives who seamlessly combines technology, emotion, and purpose in her work. Her talent for fusing tech with storytelling is exactly what brands need to stay relevant and resonate with audiences. We are thrilled to have her on board and confident that she will push our creative boundaries.”
Kukreja was recently selected as a delegate for the prestigious Cannes Lions See It Be It programme 2025, chosen from over 1,650 global applicants. She also serves on the Spikes Asia 2025 Jury for Digital Craft, Social & Influencer categories and has been a D&AD jury member. Her work has earned accolades from One Show Asia, the Effies, and multiple Kyoorius awards.
Mahima Kukreja said, “I’ve always believed that creativity should mirror the world we live in. Today, real magic happens at the intersection of technology, culture, and humanity. Joining Liqvd Asia is a perfect opportunity to explore this space with a team that dreams big, builds boldly, and embraces innovation. This agency truly understands the power of culture, technology, and storytelling. I look forward to creating work that not only gets noticed but also moves people emotionally, technologically, and culturally.”
