The actor and entrepreneur will feature in GUESS Watches’ upcoming campaigns, starting with its FW26 collection.
GUESS Watches has appointed Tamannaah Bhatia as its Brand Ambassador in India, marking a new celebrity partnership for the watch brand.
The partnership was announced at a launch event in Mumbai. As part of the association, Tamannaah will feature in the brand’s upcoming campaigns and consumer activations.
Her first campaign with GUESS Watches will launch in September with the brand’s FW26 collection and will run across social media and other consumer-facing platforms.
Paul Marciano, Co-founder and Chief Creative Officer, GUESS?, LCC, said: “Tamannaah perfectly captures the bold and fashion-forward spirit of GUESS. Her distinctive style, confidence and effortless glamour make her a natural fit for a category where fashion and self-expression are at the heart of every design. With Tamannaah as our new Watches Brand Ambassador, we look forward to bringing the FW26 collection to life in a way that reflects the energy, attitude and individuality that define GUESS Watches.”
Tamannaah Bhatia said: “I have always believed that the right accessory can completely transform a look, that’s what I love about GUESS Watches. They’re not designed to blend in; they’re designed to make a statement. I’m excited to bring my own style to the GUESS world and see where we take this journey together.”
Deepak Chhabra, Managing Director, Timex Group India, said: “Tamannaah Bhatia and GUESS Watches share more than an aesthetic, they share an attitude. GUESS has always stood for bold self-expression, and Tamannaah brings that same confidence and individuality to everything she does.
Her distinctive style makes this a natural partnership, giving us an exciting opportunity to further to deepen GUESS Watches’ fashion credentials and connect with a new generation of consumers in India.”
