The partnership launches SpeakX’s ‘Muh Khol, English Bol’ campaign, which uses humour to address the hesitation around speaking English.
MS Dhoni has joined AI-powered English-speaking platform SpeakX as its brand ambassador, following his recent investment in the company. The association has been announced alongside SpeakX’s new digital campaign, ‘Muh Khol, English Bol’, featuring Dhoni in films that address the reluctance many Indians feel when speaking English despite having studied the language.
The campaign focuses on the fear of making mistakes in everyday conversations, using humour to encourage people to practise and speak with greater confidence. The campaign was conceptualised in partnership with Mumbai-based creative agency ZeroFifty Mediaworks, which serves as SpeakX’s strategic creative partner. The campaign will also be extended to broadcast.
Arpit Mittal, CEO & founder, SpeakX, said: “SpeakX was built around a simple belief: people shouldn’t be held back by their spoken English from participating fully in the lives they are building. Most Indians have studied English for years but often haven’t had the space to practise speaking without the fear of being judged.
‘Muh Khol, English Bol’ brings this idea to life in a simple, relatable and human way, encouraging people to take that first step. MS Dhoni brings his natural confidence and energy to the campaign, and his investment in SpeakX and role as Brand Ambassador is a strong endorsement of both the problem we’re solving and the opportunity ahead.”
MS Dhoni, Brand Ambassador and Investor, SpeakX, said: “Confidence doesn’t come from knowing more; it comes from putting yourself out there, practising and doing it again. I liked how this campaign brings that very real insight to life in a simple and relatable way.
SpeakX gives people a space to practise English speaking and build confidence in real-life situations. I’m happy to be part of the journey and encourage learners as they make progress in the app.” Beyond the campaign, Dhoni will also feature within the SpeakX app as part of the learner experience. He will recognise learner progress and encourage users as they reach key milestones.
