The actor will lead H&M Beauty’s India communication as the brand expands its makeup, fragrance, hair and body care portfolio. H&M Beauty has brought Sharvari on board as its first-ever brand ambassador in India, marking a new chapter for the beauty business as it builds its presence in the country. As the face of H&M Beauty in India, Sharvari will feature across the brand’s beauty communication, bringing her approach to personal style and beauty to a portfolio spanning makeup, fragrance, hair and body care.
“I’m incredibly excited to be H&M Beauty’s first ambassador in India. I’ve always loved beauty as a way to express myself, have fun and, most importantly, feel confident in my own skin. What I connect with most about H&M Beauty is the belief that beauty doesn’t have to feel complicated. It can be accessible, effortless and something you make completely your own. To me, the most beautiful thing is finding the products, looks and rituals that reflect who you are, rather than trying to fit into one idea of what beauty should be. I’m really looking forward to sharing this journey with H&M Beauty and seeing everyone discover their own favorites from the collection,” says Sharvari.
H&M Beauty positions its assortment as an extension of personal style, bringing together statement products and everyday essentials designed to complement different looks.
“We’re excited to welcome Sharvari as our first-ever ambassador of H&M Beauty in India. It’s been a fantastic first year for the category, and we’re looking forward to building on that momentum. With her fresh take on beauty and personal style, Sharvari is the perfect partner as we continue to grow beauty and inspire our customers,” says Helena Kuylenstierna, director, H&M India.
Tove Virding, head of marketing, H&M Beauty, adds: “Sharvari represents the energy and attitude we see in the next generation of beauty in India. She is confident, ambitious and has a strong, individual approach to fashion and beauty. We are incredibly excited to welcome her as the first face of H&M Beauty in India and to build this next chapter together.”
The appointment comes as H&M Beauty expands its product offering in India with products including the Elixir Gold Perfume, Blush & Glow Duo Palette, Glow Touch Liquid Highlighter, Waterproof Kajal, Swipe & Smudge Liquid Eyeshadow, Glowy Tint Liquid Blush, Plump Gloss and EDP Fragrance Kit. The range is available from October 1 across H&M stores in India, as well as online through Hm.com, Nykaa.com and Myntra.com. With Sharvari as its first India ambassador, H&M Beauty is combining its fashion-led positioning with a wider beauty proposition aimed at making makeup, fragrance and personal care part of everyday style.
