The new film blends Chandrika’s Ayurvedic heritage with a Kerala wedding setting to spotlight its coconut oil base, seven Ayurvedic herbs and naturally glowing skin proposition. Chandrika, Wipro Consumer Care and Lighting’s Ayurvedic soap brand, has brought back actor and long-standing brand ambassador Keerthy Suresh for its latest campaign, connecting the brand’s traditional Ayurvedic credentials with a contemporary story.
Set during a traditional Kerala wedding, the campaign follows Gowri, a young girl who becomes curious about a mysterious guest whose radiant appearance catches her attention. As she follows the woman through the celebrations, the mystery guest is revealed to be Keerthy Suresh. When Gowri asks about her naturally glowing skin, Keerthy points to Chandrika as her trusted choice, bringing the brand’s core product proposition into the story. The film also highlights Chandrika’s coconut oil base and its use of seven Ayurvedic herbs, linking the product’s ingredients with its promise of naturally glowing skin.
Ravindra Ramavath, senior general manager – marketing, Wipro Consumer Care, said: “Chandrika has a rich heritage of over eight decades as India’s first Ayurvedic soap. As a new generation of consumers increasingly seeks a natural and authentic look, the film brings this aspiration alive through its relatable narrative and Keerthy Suresh’s portrayal. By highlighting Chandrika’s Ayurvedic ingredients in a coconut oil base, the campaign presents its promise of naturally glowing skin in a way that feels modern yet rooted in tradition.”
The campaign has been rolled out across television channels in Kerala, outdoor media across the state and digital platforms, including YouTube. With Keerthy Suresh at the centre of the film, Chandrika is using a familiar cultural setting to bring its long-standing Ayurvedic proposition into a contemporary beauty conversation.
