BIG FM has unveiled its latest audio series, #TheSocialStar, a podcast spotlighting India’s most influential digital content creators. Hosted by RJ Megha, the podcast dives deep into the personal and professional journeys of creators who are redefining storytelling in the digital age.
This season’s lineup features popular names like Sonal Kaushal, Simran Balar Jain, Prince Gupta, Aditi Agrawal, Shivani Kapila, Sonika Khurana Sethi, and CA Twinkle Jain. Through candid conversations, the podcast explores their beginnings, breakthrough moments, audience-building strategies, and how they navigate the evolving digital landscape.
Each episode sheds light on the creators’ monetisation methods, creative challenges, and their adaptability in a fast-paced content economy. Designed to inform and inspire, #TheSocialStar aims to serve as both a celebration of digital talent and a guide for aspiring influencers and brands entering the creator space.
Commenting on the launch, Sunil Kumaran, COO of BIG FM, said:
“As the creator economy continues to thrive, digital influencers have emerged as powerful voices driving trends and conversations. At BIG FM, we’ve always embraced innovation, and #TheSocialStar reflects that commitment. By showcasing these remarkable individuals, we hope to inspire and inform a new generation of creators and digital marketers.”
#TheSocialStar is available on BIG FM’s YouTube channel as well as leading audio platforms including Spotify, Apple Podcasts, Gaana, JioSaavn, Wynk, Hungama, Google Podcasts, Saregama, and Amazon Prime Music.
