Crocs has brought its global ‘Feel It All’ platform into India’s festive season with a new social-first campaign featuring brand ambassador KL Rahul, actor Dalip Tahil, creators Rida Tharana and Prish, and bodyguard Amin Khan.
Conceptualised by One Hand Clap, the film explores the different ways people experience and express themselves during the festive season, using Rahul’s social media feed as the starting point for a series of celebrations, personalities and settings.
The film follows Rahul through what Crocs calls a ‘dhoom scroll’, with each swipe opening up a new festive world. As the narrative moves between digital interactions and real-life moments, the campaign uses the different characters to reflect the varied ways people celebrate, dress and spend time with others during the season.
An original soundtrack by Mikey McCleary adds to the film’s energetic treatment, while Crocs’ footwear becomes the common thread across the different experiences. The campaign also spotlights Crocs’ festive capsule collection, featuring the Classic Ballet silhouette and Saturday Sandal, styled with Jibbitz charms to bring a personalised touch to festive looks.
Varun Sehgal, SVP & General Manager, APAC, Crocs, said: “India’s festive season is not only a key business moment but also a powerful expression of culture, identity and individuality. With Feel It All, we wanted to celebrate the different ways people show up during this time of year.
By pairing our iconic silhouettes with festive styling and personalization, we’re giving consumers fresh inspiration to make Crocs a part of their celebrations while staying true to their own unique style.”
For KL Rahul, the campaign also offered an opportunity to explore Crocs through a more fashion-led festive lens. “I am someone who usually enjoys being away from the spotlight, so being part of a film with so much energy and personality was fun for me. What made the experience even more interesting was discovering how I could style Crocs shoes and Jibbitz charms with festive looks and seeing how naturally they worked with even the most elevated outfits,” Rahul said.
Nirzery Iswalkar, Group Creative Head, One Hand Clap, said: “The idea was to create a festive celebration that feels as varied and unpredictable as the people in it. KL Rahul’s social media feed gave us the perfect device to move between different worlds, personalities and moments while keeping the film playful and full of energy. Every swipe brings a new story, but Crocs is the thread that brings them all together.”
The campaign will roll out across digital, social, influencer and retail channels, supported by creator collaborations, festive gifting initiatives and in-store experiences.
