The new campaign features Anushka Sharma styling 9KT gold across different everyday looks, positioning gold as part of personal style rather than an occasion-only purchase.
Heer by GIVA is making a case for wearing gold beyond weddings and special occasions with its latest campaign featuring Anushka Sharma. The campaign puts the spotlight on the brand’s 9KT gold collection and explores how gold jewellery can become part of everyday dressing. Recently appointed as Heer by GIVA’s brand ambassador, Sharma features in the campaign film, styling 9KT gold pieces with different looks across the week. Built around the thought “Different Day. Different Gold. Every Day,” the campaign presents the jewellery as something that can shift with personal style and daily routines.
The campaign also reflects Heer by GIVA’s positioning of 9KT gold as a more accessible and contemporary way to wear gold, while retaining its place as a material with enduring appeal.
Resha Jain, Chief Brand Officer, GIVA, said: “For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”
The campaign taps into the broader shift towards using jewellery as an extension of personal style, with gold being styled alongside everyday outfits rather than being reserved for specific occasions. During the festive season, the campaign will extend across digital and social media, influencer collaborations and Heer by GIVA stores across India. With Anushka Sharma leading the campaign, Heer by GIVA is using 9KT gold to build a proposition around everyday wear, accessibility and personal expression.
