New Delhi, 7 November 2025: Meta has appointed Vishal Shah, one of its long-time product leaders, to head product management for its Artificial Intelligence division, a move that underscores the company’s growing commitment to advancing its AI ecosystem. The announcement was made by Meta CEO Mark Zuckerberg, signaling a strategic shift as the company intensifies its focus on AI innovation.
An Experienced Meta Expert Joins the Team
Shah has played an important role at Meta for more than six years, particularly as the leader of product management for Instagram. Throughout his time in the position, he significantly influenced the development of Instagram’s product strategy, contributing to its growth into one of the most powerful social platforms worldwide. In 2021, Shah accepted a new role as vice president of the Metaverse, directing Meta’s bold initiative to create immersive digital environments and transform online interactions.
His most recent appointment places him at the center of Meta’s AI objectives, where he will manage product development for the company’s growing range of AI-based projects. As per reports, Shah will be accountable to Nat Friedman, who is responsible for AI products at Meta.
Building the Future of Meta’s AI Ecosystem
Under Shah’s leadership in product management, Meta is expected to further its commitment to positioning AI at the core of its ecosystem, not merely as a technological support function, but as an integrated product experience that is part of daily user interactions. His expertise in social media and immersive technologies provides him with a distinct viewpoint on how artificial intelligence can change creativity, communication, and community in the online space.
Industry observers view Shah’s appointment as a clear signal that Meta is betting big on AI as the cornerstone of its next phase of innovation, one that bridges the gap between the digital and the intelligent.
As competition intensifies in the worldwide AI arena, Shah’s guidance may significantly influence how Meta integrates human-like intelligence within its extensive range of products and, ultimately, how billions of users interact with the next wave of connected technologies.
