Punjab Kings has brought on board Sahiba Bali as its marketing and digital content curator for the current IPL season. In this role, Bali will offer fans exclusive behind-the-scenes access and facilitate engaging interactions with the players, giving a closer and more personal glimpse into the team’s journey.
To kick off this collaboration, the franchise has launched a new digital series titled ‘Kandid with Kings ft. Sahiba Bali’. The segment will showcase candid conversations, fun challenges, and exclusive behind-the-scenes moments with the squad, aiming to boost fan engagement through fresh and dynamic digital content.
Sharing her excitement about the role, Bali said, “With my passion for cricket, brand building, and content creation, this opportunity felt like a perfect fit. Punjab Kings have always been the original IPL team — though they haven’t clinched a title yet, I have a strong feeling about this season. I’m grateful to Satish Menon, the owners, and Saurabh from PBKS for trusting me with this role.”
To mark the launch, the team shared a special Instagram reel featuring Sahiba in lively interactions with players like Shreyas Iyer, Harshdeep Singh, and Shashank Singh. In one playful moment, Shreyas Iyer dubbed her the team’s lucky mascot, adding to the buzz around the new digital series.
