The association will see Dravid front the electronics retailer’s television, digital, social media, in-store and festive campaigns through the year. Vijay Sales has appointed Rahul Dravid as its brand ambassador, bringing the former Indian cricketer into the electronics retailer’s upcoming brand and consumer communication.
The partnership brings together Vijay Sales’ focus on trust and customer relationships with Dravid’s long-standing public image of consistency and credibility. The association will play a key role as the retailer continues to build its omnichannel presence across physical stores and online channels. According to the company, its brand promise, ‘Delivering Apnapan’, reflects its approach to helping consumers make technology purchases with the right guidance and support.
Nilesh Gupta, Director, Vijay Sales, said, “Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase – that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth.”
Dravid said, “Some brands become part of people’s lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind ‘Delivering Apnapan.’ I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead.”
As part of the association, Dravid will feature across Vijay Sales’ 360-degree communication, covering television, digital, social media, in-store and other consumer touchpoints. He will also front the brand’s upcoming category-led and festive campaigns during the year. The partnership comes as Vijay Sales continues to expand its omnichannel ecosystem, combining its network of physical stores with its online shopping platform.
