Paris Hilton returns as the face of the Maison, alongside new digital character NOT-KARL in the Fall-Winter 2026 campaign.
KARL LAGERFELD has extended its partnership with Paris Hilton, continuing the relationship through its Fall-Winter 2026 and Spring-Summer 2027 campaigns.
Following her appearances in the Maison’s Fall-Winter 2025 and Spring-Summer 2026 campaigns, Hilton returns for the next chapter of From Paris With Love, bringing her signature style and personality to the brand’s latest storytelling.
The Fall-Winter 2026 campaign, photographed by Matt Easton, introduces NOT-KARL, a new digital character joining the KARL LAGERFELD universe. Appearing alongside Hilton against a backdrop of retro multi-screen televisions, the character adds humour and a playful element to the campaign while marking the beginning of a broader storyline for NOT-KARL.
“Paris has brought energy, authenticity and a strong sense of individuality to our campaigns over the past two seasons,” says Pier Paolo Righi, CEO of Karl Lagerfeld.
“Continuing that relationship while introducing NOT-KARL feels particularly meaningful. As a new member of the brand’s world, he brings wit and irreverence, creating an unexpected dialogue with Paris and giving us new and innovative ways to play with format, storytelling and perspective while remaining true to Karl’s point of view.”
The campaign pairs Hilton and NOT-KARL as an unlikely on-screen duo, with their contrasting personalities driving the campaign’s playful narrative around individuality and self-reinvention.
“Continuing the relationship feels incredibly special,” says Paris Hilton. “Every campaign has felt like its own moment, and I love that we keep finding new ways to bring our worlds together. Having NOT-KARL on set made this shoot feel so iconic and just unexpected — it brought such a magical energy. I’m excited for what’s to come next!”
Kit Butler joins Hilton as the face of menswear for the season. The model brings an understated presence to the campaign and shares a long-standing friendship with Hilton.
The Fall-Winter 2026 collection features sharp tailoring, outerwear and graphic silhouettes in a predominantly monochromatic palette. Key pieces include a long white shirt drawing from tuxedo dressing and the K/Autograph bag range.
The campaign launches globally from September 1 across digital, social, print and out-of-home platforms, bringing the KARL LAGERFELD, KARL LAGERFELD JEANS and KARL LAGERFELD PARIS collections together under one creative narrative.
The Maison will also mark the campaign during Paris Fashion Week with a special event.
