The six-week ‘Lay’s Kholo, Ranbir Se Milo’ contest offers consumers rewards ranging from a gaming console to an international holiday and a meet-and-greet with Ranbir Kapoor.
Lay’s has launched ‘Lay’s Kholo, Ranbir Se Milo’, a six-week consumer contest that turns its eligible Rs 20 packs into an entry point for a set of rewards, including a chance to meet brand ambassador Ranbir Kapoor. Consumers can purchase eligible packs from participating neighbourhood stores and access the contest through a QR code or digital link leading to a Lay’s WhatsApp journey. Participants are required to upload and verify their packs to enter.
The number of verified packs determines the rewards consumers can unlock. Three packs offer a chance to win a gaming console, while five packs qualify participants for a premium smartphone. Those who verify 10 packs can enter for an international holiday, while 20 verified packs offer a chance to meet Kapoor. The contest carries a total prize value of Rs 2 crore, including the indicative value of the meet-and-greet.
Speaking about the initiative, Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India, said: “Lay’s® has always been about creating moments of joy, with our consumers at the heart of everything we do. With ‘Lay’s® Kholo, Ranbir Se Milo’ Contest, we’re taking that connection a step further – turning the simple act of opening a pack into the start of something truly memorable.
From rewarding experiences including the chance to meet the much-loved Ranbir Kapoor, the campaign brings together everything our fans love- great taste, joy and unforgettable moments. It’s our way of celebrating our consumers continued love for Lay’s®, while making every pack an opportunity for something special.”
Ranbir Kapoor, Lay’s brand ambassador, said: “Lay’s® and I have had a lot of fun together, and what makes this one special is that it is really about the fans. They have always shown me so much love, so the idea that a simple INR 20 pack could bring us face-to-face is quite exciting. And there are some great rewards along the way too! I’m looking forward to meeting the winners and sharing a pack of Lay’s® with them.”
The campaign will be promoted across retail, digital, creator and social media channels, with neighbourhood stores serving as the primary participation touchpoint.
