The campaign, directed by Valentin Florian and photographed by Theo Gosselin, introduces the new TUMI Axis collection alongside the brand’s latest travel silhouettes.
TUMI has launched its Fall/Winter 2026 seasonal campaign, featuring long-standing global brand ambassador and McLaren Mastercard Formula 1 driver Lando Norris.
Set against the rugged landscape of the Scottish Highlands, the campaign follows Norris and a travel companion as they explore the season’s focus on performance, travel and modern design. Directed by Valentin Florian and photographed by Theo Gosselin, the campaign reflects TUMI’s belief that there is always another goal or peak to pursue.
“There is always another peak to reach, another goal to chase.” Said Lando Norris, “that drive is something TUMI and I share and I feel it in every TUMI bag I carry.”
The Fall/Winter 2026 collection brings new colour and material stories to several of TUMI’s established lines. The latest generation of TUMI Alpha features shades including Deep Pine, Forest Camo and Grey Reflective, while the 19 Degree, Harrison and Voyageur collections receive seasonal updates.
Harrison introduces woven leather detailing and embossed leather finishes, alongside new silhouettes including the Macri Small Crossbody and Thatcher Sling Backpack. The collection also adds new colourways including Cognac Bombe and Taupe/Black Woven.
A key launch for the season is TUMI Axis, a streamlined collection designed around lightweight construction and everyday organisation. The range comprises four silhouettes and is available in Black, Navy, Cement and Black Reflective.
The women’s offering is expanded with Voyageur Leather, the Made in Italy Adatto Tote, and new silhouettes from Olas and Agent.
“This season is inspired by the quiet confidence of the Alps,” said Victor Sanz, TUMI Creative Director. “Rather than chasing excess, we wanted to explore the idea of elevation through thoughtful design. The collection reflects a sense of calm, precision, and purpose, where every detail has intention and every product is engineered to perform beautifully. It’s a reminder that true luxury isn’t about being louder, it’s about being better. We wanted to translate this feeling through this fall collection.”
The campaign will roll out globally across key markets through immersive experiences, activations and content, bringing together TUMI’s luxury and performance positioning for the Fall/Winter 2026 season.
Among the collection highlights are the 19 Degree polycarbonate range in Pine and Salt, the leather Voyageur Q Tote, the latest TUMI Alpha silhouettes and the expanded Harrison collection.
