Zydus Wellness has announced the appointment of Bollywood actor Janhvi Kapoor as the new brand ambassador for its flagship sugar substitute brand, Sugar Free. This partnership aims to strengthen the brand’s connect with health-conscious consumers and those striving for a balanced lifestyle.
Known for her dedication to fitness and wellness, Kapoor embodies the brand’s core values—indulgence without compromise. Sugar Free, a pioneer and market leader in India’s sugar substitute segment for over 30 years, offers consumers healthier alternatives to traditional sugar, without sacrificing taste.
The brand plans to roll out a comprehensive 360-degree marketing campaign to support the association. The campaign will span digital platforms, print media, television, and out-of-home (OOH) advertising to promote Sugar Free’s products and its commitment to healthy living.
Commenting on the collaboration, Tarun Arora, CEO of Zydus Wellness, said, “Sugar Free has been a category creator in India’s health and wellness space. As consumer preferences shift toward smarter lifestyle choices, we continue to innovate to meet their evolving needs. Janhvi is a natural fit for the brand, and we are thrilled to have her represent Sugar Free. We believe this association will further our mission to make healthy living both accessible and aspirational.”
Expressing her enthusiasm, Janhvi Kapoor said, “I’m delighted to partner with Sugar Free, a brand I’ve seen in so many households over the years. Leading a balanced life is important to me, and I appreciate how Sugar Free enables people to enjoy their favorite treats without guilt. I’m looking forward to inspiring more people to embrace a healthier lifestyle through this collaboration.”
With Kapoor as the face of the brand, Zydus Wellness is poised to expand Sugar Free’s reach and reinforce its position as a go-to choice for mindful indulgence.
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