At the 25th edition of the prestigious EMVIE Awards, Wavemaker India was honored as the Best Media Agency of the Year, while Mondelez India was named Best Media Client of the Year. The awards ceremony, organized by The Advertising Club, took place on March 28, 2025, at the Jio World Convention Centre in Mumbai.
In partnership with The Times of India and UltraTech Cement, the EMVIE Awards celebrated excellence in media strategy, creativity, and innovation. This landmark silver jubilee edition drew an unprecedented 1,779 entries, with 443 campaigns shortlisted across categories. The evening saw participation from over 1,000 industry professionals representing media, advertising, marketing, and research sectors.
Wavemaker India topped the leaderboards with 665 points, securing the top agency honor, while Mondelez India Foods Pvt. Ltd. earned 380 points, winning the top client accolade. The Grand EMVIE was awarded to Initiative Media (India) Pvt. Ltd. for its groundbreaking work on Amazon Prime Video’s Mirzapur, showcasing an inventive use of generative AI and interactive storytelling.
Best Media Agency of the Year 2025 – Wavemaker India
Mindshare India and EssenceMediacom followed in second and third place, respectively, in the agency rankings.
Other highlights included:
- The EMVIE for Diversity, Equality & Inclusion (DE&I) went to Interactive Avenues for its impactful campaign with the Chhanv Foundation, spotlighting the story of an acid attack survivor.
- Navneet Kabra from Wavemaker India received the Young EMVIE of the Year award for his contributions to the Cadbury 5 Star and Cadbury Celebrations campaigns.
Best Media Client Of The Year 2025 – Mondelez India Foods Pvt. Ltd.
Reflecting on the milestone edition, Rana Barua, Group CEO of Havas India and President of The Advertising Club, said:
“The EMVIES have grown into a true barometer of our industry’s innovation and excellence. As we mark 25 years, we celebrate the power of storytelling, strategy, and media’s evolving role in shaping brand narratives. Congratulations to all the winners who continue to raise the bar.”
Punitha Arumugam, Chairperson of the EMVIES Committee, added:
“Over the past 25 years, the EMVIES have played a pivotal role in recognizing and shaping India’s media landscape. This year’s winners are a testament to the incredible talent and strategic brilliance driving the industry forward.”
As the EMVIE Awards commemorated a quarter-century of celebrating media excellence, the 2025 edition served as a powerful reminder of the industry’s capacity for innovation, impact, and storytelling mastery.
