Indian antacid brand ENO has announced the appointment of popular actor Vicky Kaushal as its new brand ambassador, marking a fresh chapter in the brand’s marketing efforts.
The partnership kicks off with a nationwide multimedia campaign featuring Kaushal as a magician whose performance is momentarily disrupted by acidity—capturing the everyday interruptions that people face. The campaign highlights ENO’s promise of fast relief, aiming to boost the brand’s visibility across various media platforms.
Bineet Jain, Category Head for Digestive Health at Haleon India, shared his excitement about the collaboration:
“For generations, ENO has been a trusted name in Indian households for quick and effective relief from acidity. Our leadership in the category reflects this deep-rooted trust. ENO celebrates the joy of living and eating without discomfort, and with Vicky Kaushal—an actor who resonates with people across generations—we found the perfect partner to communicate our brand’s legacy of trust and rapid relief.”
Expressing his enthusiasm, Vicky Kaushal said,
“India’s love for food is unmatched, and ENO has always been a reliable companion for fast relief. I’ve personally experienced its effectiveness, which lets me enjoy my favourite dishes worry-free. Playing a magician in the new campaign was a lot of fun, especially working with Shoojit and his team. I’m proud to be part of a brand that Indian families have trusted for years.”
Sujoy Roy and Nitin Srivastava, Chief Creative Officers – North at Ogilvy, added,
“ENO works its magic in just six seconds, so we created an ad film that feels like a real magic show. Vicky Kaushal appears as a charismatic magician performing the classic ‘body separation’ trick—except the real magic is ENO making acidity vanish instantly. The film beautifully showcases ENO’s rapid relief when it matters the most.”
This campaign aims to reinforce ENO’s position as a fast, reliable solution for acidity, connecting with consumers through engaging storytelling and the star power of Vicky Kaushal.
