THRS (Travel and Hospitality Representation Services) has introduced SWAY, a comprehensive integrated marketing service designed to transform brand success for hospitality and tourism businesses.
Combining media, communications, and advanced digital technologies, SWAY aims to deliver measurable revenue growth and elevate brand presence in the highly competitive hospitality and tourism sectors.
Yeishan Goel, Group CEO of THRS, emphasized the need for innovation: “In today’s rapidly changing digital and media environment, traditional marketing approaches no longer guarantee measurable brand growth or long-term value. SWAY addresses these challenges head-on—focusing on marketing accountability, ROI, and sustainable brand equity. With our dedicated in-house experts, every marketing investment drives real, lasting impact.”
SWAY leverages deep industry insights and commercial know-how to offer a wide range of services, including:
- Strategic Branding & Positioning
- Web UI & UX Design
- Video Production & Photography
- Social Media & Growth Marketing
- Content Strategy & Storytelling
- Public Relations & Influencer Marketing
- Brand Alliances & Partnerships
Satvik Pandey, Digital Lead at SWAY, explained, “We close the gap between a brand’s identity and market perception. Our data-driven, innovation-focused strategies deliver cohesive campaigns that boost both engagement and revenue.”
Chirag Mohanty, Vice President of Content and Media Strategy at THRS, added, “Modern PR goes beyond traditional methods—it demands layered storytelling, strategic collaborations, and precision digital execution to cut through market noise. By integrating PR with digital consulting and analytics, SWAY ensures hospitality brands stay relevant and capture a larger share of the industry’s voice.”
With SWAY, THRS aims to set a new standard for marketing effectiveness in hospitality and tourism, helping brands achieve sustained growth and stronger market positioning.
