The One Club for Creativity has revealed the finalists for The One Show 2025, featuring entries from 49 countries and regions, including 30 from India.
Leading India’s contingent is McCann Worldgroup India Gurugram with seven finalists—six for Buckaroo Footwear’s campaign ‘Fit My Feet’ and one for ESAF Small Finance Bank’s ‘Dabba Savings Account’.
Three other Indian agencies secured five finalists each: Dentsu Creative Gurugram for Motorola’s ‘Motorola Deep Connect’, Havas Worldwide India Mumbai for The Times of India’s ‘Ink Of Democracy’, and Leo India Mumbai for Gatorade’s ‘Turf Finder’.
Additional Indian finalists include Ogilvy Mumbai with four, Ogilvy Bengaluru with two, and one each from DDB Mudra Group Mumbai and Early Man Film Mumbai.
On the global stage, FCB New York leads with 85 finalists—53 for Spotify’s ‘Spreadbeats’ and 31 for ‘Lap of Legends’ for AB InBev’s Michelob ULTRA. ‘Spreadbeats’ stands out as the entry with the highest number of finalist spots.
Other top global finalists include Klick Health Toronto and Serviceplan Germany Munich with 49 each, Area 23 New York with 47, Apple Cupertino with 40, DM9 São Paulo with 37, and Rethink Canada with 32.
This year’s distinguished global jury selected a total of 1,659 finalists. The complete list of finalists for The One Show 2025 is available online for reference.
Finalists will be awarded Gold, Silver, or Bronze Pencils or Merits during Creative Week 2025, taking place May 12–16. The awards ceremony will be held on May 16 at Cipriani Wall Street, New York, where top honors such as Best of Show, Best of Disciplines, and Agency of the Year will be announced.
Celebrating its 15th year, Creative Week is a leading event that brings together the advertising and design communities to honour creative excellence and discuss the latest industry trends.
