Techmagnate, a leading digital marketing agency based in India, has been awarded the digital mandate for Aviva Life Insurance Company India Limited. The engagement aims to enhance Aviva’s digital strategy, boost online visibility, and improve customer engagement across digital touchpoints.
Aviva India is a joint venture between UK-based Aviva Plc. and Dabur Invest Corp., one of India’s oldest and most respected business conglomerates. The mandate was secured after a competitive multi-agency pitch.
As part of the partnership, Techmagnate will work closely with Aviva Life Insurance to design and execute performance-driven, customer-centric digital campaigns. The collaboration comes at a time when the life insurance sector is undergoing rapid digital transformation.
Commenting on the win, Sarvesh Bagla, CEO and Founder of Techmagnate, said, “We are absolutely thrilled to welcome Aviva Life Insurance to our growing roster of clients. This association reflects our strong capabilities in the BFSI sector and reinforces the trust that major brands place in our ability to drive results. As the insurance industry embraces digital transformation, we’re excited about the opportunity to craft impactful strategies that align with evolving consumer needs.”
He added, “With data-driven insights and cutting-edge solutions, we aim to deliver measurable outcomes that support Aviva’s vision for digital leadership in the insurance space.”
Vinit Kapahi, Chief Marketing Officer at Aviva Life Insurance, echoed similar sentiments: “Aviva is guided by the purpose ‘With you today, for a better tomorrow,’ and we are committed to fulfilling the financial protection needs of individuals and families across India. We were looking for a digital partner who not only understood the nuances of our business but also shared our values and long-term vision. Techmagnate demonstrated a deep understanding of our brand and showed strong alignment with our ethos. We’re confident this partnership will help us deepen our digital footprint and deliver meaningful engagement with our audience.”
The collaboration is expected to further solidify Techmagnate’s position as a key digital partner for leading players in India’s financial services sector.
