NIVEA has elevated actress Taapsee Pannu to the role of Global Ambassador, marking a significant move in the brand’s strategy to deepen its presence in India while amplifying its global appeal. Pannu, who has shared a long-standing association with NIVEA, will now take on a more prominent role in representing the skincare brand on the international stage.
Expressing her excitement about the expanded partnership, Pannu said, “I’ve always believed that skincare should be simple, effective, and effortless. With NIVEA Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves—all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin.”
Commenting on the announcement, Shweta Dala, Marketing Director at NIVEA India, noted, “At NIVEA, our focus has always been on delivering innovative skincare solutions that address real consumer needs. With NIVEA Soft Daily UV, we’re introducing a dual-benefit formula that combines hydration and UV protection, while retaining the signature softness of NIVEA Soft. We’re thrilled to have Taapsee represent the brand globally as we bring this innovation to Indian consumers and beyond.”
The appointment underscores NIVEA’s commitment to both product innovation and strategic brand storytelling, positioning Pannu as a key face of the company’s evolving global identity.
