Swiggy Ltd has expanded into the professional services space with the launch of Pyng, a new AI-driven app designed to connect users with verified experts across more than 100 service categories. The move marks Swiggy’s entry into a fast-growing segment catering to urban consumers who demand quick, trustworthy access to professional assistance.
Targeted at users seeking convenience without the hassle of extensive online searches, Pyng leverages artificial intelligence to match individuals with a curated network of professionals. From wellness coaches and financial advisors to party planners and tutors, the platform aims to bring structure to everyday service needs.
“As our lives get busier, the need for reliable professional help—whether for tax planning, therapy, or yoga—continues to grow,” said Nandan Reddy, Co-founder and Head of Innovation at Swiggy. “With Pyng, we’re creating a spam-free, dependable space where users can access trusted experts. It’s about turning scattered demand into meaningful connections that add real value.”
Key AI-Powered Features:
- AI Search Assistant: Understands user intent and recommends professionals tailored to specific needs.
- Professional AI Assistants: Enables users to explore offerings, ask questions, and clarify expectations without committing to a booking.
To enhance user confidence, Pyng also includes a money-back guarantee if services fall short of expectations.
The app builds on Swiggy’s earlier rollout of a seller app, which has already onboarded over 1,000 professionals across diverse domains. Categories currently offered include:
- Health & Wellness: Fitness trainers, yoga instructors, therapists, nutritionists, and pregnancy coaches.
- Finance: Tax planners, investment consultants, and wealth advisors.
- Spiritual Services: Tarot readers, numerologists, and energy healers.
- Events & Entertainment: DJs, emcees, wedding planners, and party coordinators.
- Lifestyle & Travel: Makeup artists, trip planners, and travel consultants.
- Education & Training: Music and dance tutors, art teachers, and career coaches.
Now available for download on both iOS and Android, Pyng represents Swiggy’s latest step in expanding its ecosystem beyond food delivery, tapping into the increasing demand for digital-first, convenience-led services in India’s urban markets.
