Socxo, a leading brand advocacy platform, has announced a strategic pivot to focus on employer branding, introducing its SMART Advocacy model to help organizations elevate their company culture and strengthen their brand presence in a highly competitive talent landscape.
This move comes after comprehensive internal research on the evolution of the advocacy market over the past 4–5 years. Socxo’s renewed approach underscores its commitment to enabling companies to harness the power of employee voices to build greater trust, visibility, and credibility among potential talent and stakeholders.
At the core of this pivot is the S.M.A.R.T. Advocacy framework—an evolved model designed to empower brands with a structured and results-driven approach. SMART stands for Simple, Measurable, Achievable, Rewarding, and Tactical, reflecting both the platform’s technological capabilities and its strategic, consultative approach to advocacy.
The enhanced Socxo platform now includes upgraded features to transform employees into authentic brand ambassadors. These include:
- Content sharing and scheduling tools
- Engagement analytics and performance tracking
- Gamified reward mechanisms
- Strategic consultation support
- Upcoming AI-powered features for improved usability
To support the transition, Socxo has also launched a limited-time SMART bundle offer, allowing potential clients to explore the platform’s new capabilities before committing.
Sudarsan Rao, Co-founder and CEO of Socxo, emphasized the importance of the shift:
“Employer branding is no longer a luxury—it’s a business imperative. Our evolved platform reflects the changing needs of modern organizations, transitioning from basic content sharing to a powerful tool for employee-led brand storytelling. We’re excited to roll out new features, including AI enhancements, to make advocacy both intuitive and impactful.”
Ajit Narayan, CMO of Socxo, added:
“Adaptability is key in today’s fast-changing environment. With SMART advocacy, brands can adopt structured techniques that deliver a compounding impact on brand perception. Authenticity lies at the heart of our approach, helping brands foster deeper connections with their audiences.”
Founded in 2018, Socxo continues to expand its product suite under the Socxo and Socxly brands, now positioning itself at the forefront of employer-led brand advocacy with this innovative pivot.
