SmartWinnr, an AI-powered sales enablement solutions provider, has appointed Jyothish Jayan as its new Global Marketing Director. With over 14 years of experience in B2B SaaS and enterprise marketing, Jayan brings a strong background in scaling marketing functions for growth-stage companies and building global brands.
In his role, Jayan will lead SmartWinnr’s global marketing efforts, spearheading integrated campaigns spanning demand generation, product marketing, brand positioning, and customer advocacy. A major part of his focus will be on elevating the brand’s thought leadership in AI-driven sales enablement, especially within regulated sectors such as pharma, BFSI, and medical devices.
Jayan’s impressive career includes leadership roles at notable companies like Orbit (Head of Marketing), Leena AI (Director of Product Marketing), and Icertis (Marketing Lead). He has successfully developed global brands, implemented impactful Account-Based Marketing campaigns, and driven substantial lead generation efforts—all aligned with innovative growth strategies.
Annie Banik, Co-founder and CEO of SmartWinnr, commented, “We’re delighted to have Jyothish join our leadership team. His deep expertise in scaling enterprise SaaS brands and forward-looking vision on AI-led sales enablement will be instrumental as we expand into global markets and key industries like life sciences and BFSI.”
Jyothish Jayan shared his enthusiasm, saying, “I’m excited to join SmartWinnr at a pivotal moment when AI is transforming sales enablement. The platform’s unique blend of real-time roleplays, gamification, and coaching creates an intelligent sales excellence experience. I look forward to amplifying this story worldwide and driving significant value for our customers.”
In his new position, Jayan will collaborate closely with sales, customer success, and product teams to refine brand positioning and accelerate global growth. A frequent speaker at B2B marketing events and mentor to early-stage SaaS startups, his appointment supports SmartWinnr’s ongoing rapid expansion and innovation in AI-powered sales enablement for enterprises operating in regulated industries.
