American Tourister has unveiled its latest campaign, ‘Everyone’s In,’ a vibrant musical celebration of inclusive travel, featuring Bollywood stars Siddhant Chaturvedi and Ananya Panday, with acclaimed singer Jonita Gandhi. The campaign marks Chaturvedi’s singing debut, adding a unique twist to this summer anthem.
Developed by Famous Innovations in partnership with Sony Music, the campaign spotlights the simple joy of being welcomed wherever you go. At its heart is a catchy, feel-good track composed and written by Vayu Shrivastava, the musical force behind hits like “Naagin” and “Beat Pe Booty.” The vocals by Siddhant Chaturvedi and Jonita Gandhi bring an energetic vibe to the anthem, perfectly complementing the campaign’s theme.
Directed by Shashanka Chaturvedi and produced by Good Morning Films, the music video features scenic travel moments and authentic connections, starring Panday and Chaturvedi. The storytelling captures the warmth, spontaneity, and inclusivity of shared travel experiences.
“This campaign stems from a simple yet powerful idea—travel feels better when no one is left out,” said Raj Kamble, Founder & Chief Creative Officer at Famous Innovations. “Everything—from the music and casting to the storytelling—was designed to reflect that sentiment in a joyful and relatable way.”
Kumar Ahuja, Chief Revenue Officer at Sony Music Entertainment India, echoed this view: “At Sony Music, we believe music doesn’t just support storytelling—it leads it. Through our Brand Solutions division, we’re proud to infuse this vibrant energy into American Tourister’s ‘Everyone’s In’ campaign, creating an experience that connects deeply with audiences.”
Anushree Tainwala, Executive Director of Marketing at Samsonite, emphasized the emotional core of the initiative: “‘Everyone’s In’ isn’t just a campaign—it’s a shared celebration. This music video beautifully expresses that spirit of belonging and inclusion that we want every traveller to feel.”
The anthem launched on Sony Music India’s YouTube channel and is now available across major streaming platforms including Spotify, JioSaavn, and Apple Music. It is also being promoted through a TV commercial, digital activations, and an outdoor media rollout, making it a multi-platform celebration of travel and togetherness.
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