RosePod, the audio content arm of Rose Audio Visuals, has officially launched The Filmy Hustle Podcast, a new series delving into the world of cinema, storytelling, and entertainment industry dynamics. Hosted by entertainment entrepreneur and Ashirwad Theatres director Akkshay Rathie, the podcast promises engaging conversations about filmmaking, creative hustle, and behind-the-scenes stories from industry veterans.
As part of its digital expansion, RosePod has partnered with India TV to integrate the podcast into the network’s extensive YouTube ecosystem, reaching an audience of 46 million YouTube subscribers and 10 million connected TV (CTV) viewers. The Filmy Hustle Podcast will also be available across major audio platforms including Spotify, Amazon Music, YouTube Music, JioSaavn, and Apple Music.
The show has also drawn support from a strong lineup of brand partners. Novotel Mumbai International Airport joins as the Location Partner, while Audi Mumbai West signs on as the Driving Partner. Kingdom of White contributes to the podcast’s aesthetic as Styling Partner, supported by S-Cube’s advanced display solutions. Other brand collaborators include Cacao Springs (Chocolate Gifting Partner), Torero Police (Lifestyle Partner), and Corridor Seven Coffee Roasters (Beverage Partner). Cinepolis India supports the podcast as Cinema Partner, with UFO Moviez and ProCat enhancing its reach through digital cinema solutions and data analytics.
Goldie Behl, founder of Rose Audio Visuals, spoke about the podcast’s origins:
“For years, Akkshay and I have shared thought-provoking conversations about the nuances of the Indian film industry. This podcast is a natural extension of those dialogues, offering a rare and honest look into the world of filmmaking. In an industry often veiled in glamor, we aim to present real stories and authentic voices.”
Host Akkshay Rathie added, “Cinema is more than entertainment — it’s an ecosystem powered by resilience, creativity, and untold stories. With The Filmy Hustle Podcast, we’re excited to bring those narratives to life, collaborating with RosePod and welcoming some of the most insightful voices in the business.”
India TV’s Managing Director, Ritu Dhawan, emphasized the importance of innovative formats:
“As audiences shift towards streaming and on-demand content, podcasts have become a key part of the digital narrative. Our partnership with RosePod reflects our commitment to meaningful content and expands our digital footprint by connecting deeply with a new generation of viewers.”
The podcast kicks off with actor R. Madhavan, setting the tone for a compelling series. Upcoming episodes will feature prominent industry names such as Siddharth Roy Kapur, Murad Khetani, Monika Shergill, Anupama Chopra, Kabir Khan, Ram Gopal Varma, Anurag Kashyap, Devang Sampat, Amit Sharma, Vishek Chauhan, Sheykhar Ravjiani, Rajeev Masand, Kim Sharma, Gautam Thakker, and Mandavi Sharma.
This launch comes on the heels of Rose Audio Visuals’ recent foray into branded content with Connect NXT, its entry into audio storytelling via RosePod, and its expansion into the Telugu market through Rose Kanakavalli. With these strategic moves, the company continues to build a diverse and immersive entertainment ecosystem for Indian audiences.
