Crocs has announced Rashmika Mandanna as its new global brand ambassador from India, marking the first time an Indian actor has taken on the role for the globally recognised footwear brand. The announcement coincides with the launch of Crocs’ latest campaign, “Your Crocs. Your Story. Your World.”, which shines a spotlight on the brand’s popular Classics collection and Jibbitz™ charms, encouraging self-expression and individuality.
Known for her wide appeal across multiple Indian film industries and her deep connection with fans, Rashmika’s partnership with Crocs aims to amplify the brand’s regional relevance while aligning with its global identity of celebrating uniqueness and personal style.
“Crocs has always been a brand I’ve felt connected to,” Rashmika said. “I love the fun colours, quirky silhouettes, and the unapologetic individuality they represent. I’m someone who never shies away from expressing who I am—whether it’s my love for K-pop, Korean snacks, or sunflowers. With Crocs and Jibbitz™, I can bring that side of me to life. I can’t wait for my fans to discover this campaign and explore how they can tell their own story through their Crocs.”
Yann Le Bozec, Head of International Marketing at Crocs, added:
“Rashmika truly embodies the core values of Crocs—confidence, authenticity, and personal expression. Her massive reach and influence, especially among India’s younger audience, makes her the perfect face for our campaign as we aim to deepen our connection with Indian consumers.”
Akshat Gupt, CCO & Co-Founder of Kulfi Collective—the creative agency behind the campaign—shared:
“This campaign elevates Jibbitz from accessories to storytelling tools. It’s about how personal experiences shape identity. Rashmika captures that essence perfectly—owning your world, your way.”
The “Your Crocs. Your Story. Your World.” campaign will roll out across digital platforms, social media, retail stores, and immersive brand experiences. Crocs will also introduce new silhouettes like the Bae Clog, and expand its Classics and Crush collections with fresh colourways such as Mystic Purple and Daylily.
These latest offerings are now available online at crocs.in, Myntra, and select retail outlets across India.
