In a surprising yet engaging move, Fire-Boltt has unveiled its latest ad campaign, #GaleTohMil, starring an unexpected pairing—cricketing legend MS Dhoni and hip-hop sensation MC Stan.
Conceptualized and produced by Moonshot, the ad introduces Fire-Boltt’s groundbreaking new device, the Wristphone, which merges the convenience of a smartwatch with the functionality of a smartphone. And what better way to highlight innovation than with an unpredictable duo?
The ad begins at a lively party where Dhoni, famously composed and calm, finds himself in an amusingly awkward situation as he encounters the energetic and excitable MC Stan. As the rapper greets him with enthusiasm, Dhoni clearly struggles to recall Stan’s name or songs—leading to a humorous and relatable exchange. Just when things get uncomfortable, Fire-Boltt’s Wristphone comes to the rescue, discreetly providing Dhoni with the info he needs. It’s a clever narrative twist that demonstrates the utility and intelligence of the new device, earning it the tagline: “Smartest Smartwatch.”
Fire-Boltt’s strategy of teasing this unlikely collaboration paid off, building curiosity and buzz across social media. The ad has already racked up over 3.5 million views on YouTube, a number that’s quickly climbing, reflecting the appeal of this fresh celebrity pairing.
Commenting on the campaign, Arnav Kishore, CEO and Founder of Fire-Boltt, said:
“We are proud to introduce our first-ever Wristphone through this entertaining and engaging ad film featuring two iconic personalities, MS Dhoni and MC Stan. This product is a game-changer in the wearable tech space, and we believe that the film will effectively communicate its unique features to our audience.”
The campaign is being promoted widely across social media platforms and OTT channels, aiming to capture the attention of both tech enthusiasts and fans of India’s pop culture icons. With its smart storytelling and star power, Fire-Boltt’s latest campaign is as memorable as it is strategic.
