Motivator, the GroupM agency specializing in growth for emerging brands, has been appointed as the Performance Marketing Media partner for Zepto, India’s fast-growing quick commerce platform. This partnership builds on Motivator’s proven expertise in data-driven media strategies and performance marketing.
Having managed Zepto’s account since 2021, Motivator has played a key role in shaping the platform’s performance marketing approach. As Zepto expands its footprint in the competitive e-commerce sector, the agency will continue leveraging its performance marketing capabilities to deliver targeted, measurable campaigns. By combining cutting-edge technology, consumer insights, and strategic media planning, Motivator aims to help Zepto maintain and strengthen its market position.
Divesh Sawhney, Chief Growth Officer at Zepto, said, “Performance marketing is critical to scaling our operations and improving efficiency. We’re excited to deepen our collaboration with Motivator and entrust them with our performance advertising efforts. In a fast-paced and competitive commerce environment, having a media partner that matches our speed and optimizes every interaction is essential. This partnership will sharpen our audience targeting and enable more personalized experiences, unlocking new growth opportunities and better business results.”
Mausumi Kar, Managing Director of Motivator, added, “In the highly competitive quick commerce landscape, agility, precision, and efficiency are vital. Programmatic advertising will allow Zepto to optimize ad spend, enhance targeting, and boost campaign performance through real-time bidding and AI-driven insights. This data-driven approach will empower Zepto to deliver personalized, relevant experiences to customers at scale, reinforcing its market leadership. Backed by GroupM’s advanced media intelligence and technology, Motivator is committed to driving superior results that strengthen Zepto’s competitive edge and set new standards for innovation in quick commerce. Together, we are shaping the future of commerce with smarter, faster, and more effective marketing solutions.”
This mandate win further cements GroupM’s leadership in delivering impactful, data-driven media solutions that generate measurable business growth. With deep expertise in performance marketing and evolving consumer behavior, GroupM remains a preferred partner for brands seeking scalable, results-oriented media strategies.
