McCann Worldgroup India has clinched the coveted Agency of the Year title at Spikes Asia 2025, following a standout awards performance that included a Grand Prix, one Glass Spike, three Gold Spikes, and two Silver Spikes.
The top honour, the Grand Prix, was awarded for the campaign ‘Fit My Feet’ created for Buckaroo Footwear, a powerful initiative that reimagined inclusive design in footwear, making strides toward accessibility and universal usability. The same campaign also won a Gold Spike in Brand Experience & Activation: Breakthrough on a Budget, and a Silver Spike in Brand Experience & Activation: Single Market Campaign.
McCann’s campaign ‘Dabba Savings Account’ for ESAF Small Finance Bank also drew significant acclaim, securing two Gold Spikes in Brand Experience & Activation: Customer Acquisition & Retention and Creative Commerce: Customer Acquisition & Retention. It also picked up a Silver Spike in Brand Experience & Activation: Social Behaviour & Cultural Insight and earned a Glass Spike, recognising its meaningful impact on financial inclusion and women’s empowerment in rural India.
Reacting to the achievement, Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India, said:
“Being named Agency of the Year at Spikes Asia is a true honour. It reflects the global strength of creative storytelling and the ability of ideas to influence real change. From helping women in rural India take control of their finances to promoting inclusive design, our campaigns speak to human truths. I am immensely proud of our teams—their creativity, commitment, and craft have resonated far beyond borders.”
McCann Worldgroup India’s wins underscore the agency’s growing impact across the Asia-Pacific region and its commitment to using creativity as a force for good.
